What’s the best placement for a POP display?

The best placement for a POP (Point of Purchase) display depends on your store layout, product type, and shopper behavior — but the goal is always maximum visibility and impulse engagement. Here are the most effective locations:

1. Near Checkout Counters

Placing POP displays close to the cash register or checkout area encourages impulse buys. Shoppers waiting in line often grab small, low-cost items like snacks, cosmetics, or accessories without much hesitation.

Best for: Small or add-on products.

2. At Store Entrances

A display at the entrance catches attention immediately. It’s perfect for highlighting new arrivals, seasonal offers, or promotions. This placement helps set the shopping tone and draws customers deeper into the store.

Best for: New product launches and limited-time offers.

3. End Caps of Aisles

End cap displays are among the most valuable retail spaces. Positioned at the end of aisles, they’re highly visible from multiple angles and naturally catch foot traffic.

Best for: Featured brands, best-sellers, or promotional bundles.

4. High-Traffic Areas

Identify your store’s hot zones — spots with the most customer movement. Placing displays along these paths ensures more eyes on your products.

Best for: High-margin or impulse-buy items.

5. Near Complementary Products

POP displays work well beside related items. For example, a beverage display near snack shelves, or batteries beside electronics. This placement triggers cross-selling and boosts the average purchase value.

Best for: Complementary or add-on items.

6. In-Store Corners or Waiting Areas

Don’t overlook underused spaces. Corners and waiting zones can host interactive or branded displays that keep customers engaged while they browse or wait.

Best for: Larger or premium displays that tell a brand story.

💡Pro Tip:

To get the best results, test different placements and track sales performance. The right POP location should not only grab attention but also convert interest into action.

In short:
The best POP display placement is where your customers pause, decide, or pass through most frequently. Visibility, accessibility, and relevance are the keys to success.