Corrugated Cardboard Backpack Display for Back To School
When the back-to-school season arrives, what’s the first thing that comes to mind? For many, it’s shopping and preparing for a brand-new school year. Each year, this shopping season is massive, involving everyone from kindergarteners to college students, as well as teachers and parents. All of them need to gear up for the routines, supplies, and essentials that make the school year successful.
From sharpening pencils to organizing morning routines, back-to-school shopping ensures everyone is ready to kick off the year with confidence. This season covers a wide variety of products, but stationery and clothing are consistently the most popular and best-selling categories. That’s why many companies begin preparing their back-to-school promotions months in advance.
It’s the perfect opportunity to launch creative marketing campaigns and sales strategies that make your products stand out—whether in retail stores or supermarkets.

Today we are going to share with you the cooperation process with our Australia customer:
Case Study: Custom Cardboard Backpack Display for an Australian Brand
One of our customers, a well-known backpack company in Australia, found our company on Alibaba while searching for a reliable packaging and display manufacturer in Shenzhen, Guangdong. After learning about our 12+ years of experience in producing high-quality cardboard POP displays, they quickly sent us an inquiry for a custom backpack display project to be used in retail stores and supermarket promotions, including The Reject Shop.
With extensive experience in cardboard display stand design and manufacturing, we were confident in successfully completing their project. Our communication with the client was smooth and efficient through both email and phone calls, which allowed us to fully understand their requirements and expectations.
Design Solutions Provided
Our professional design team, with strong structural expertise, proposed three customized solutions for the client:
- Double-Sided Hook Display
- Four-Sided Hook Display
- Four-Sided Shelf Display
After reviewing the options, the client selected the double-sided hook display.
Addressing Customer Concerns
The client raised an important concern: since backpacks are relatively heavy, they worried the hooks might not support the load. Our engineering team quickly developed a solution by:
- Replacing plastic hooks with durable metal hooks.
- Using thicker cardboard materials and reinforcing the backboard with strong MDF panels.
- Securing the structure with plastic screws on both sides to ensure greater stability and durability.
These adjustments gave the display the strength to hold multiple backpacks securely while maintaining a professional retail appearance.
Result
The final custom cardboard hook display not only met but exceeded the client’s expectations. It combined strength, stability, and attractive design—perfect for showcasing backpacks in busy retail environments. This project highlights our ability to deliver tailor-made retail display solutions for international brands across different industries.

From Sample to Mass Production: Custom Backpack Display Success
For this project, we emphasized that the cardboard display design should match the product’s colors and style to create a strong promotional effect. Our team recommended highlighting the distinctive features of the backpacks while maintaining a simple yet elegant display style that aligned with the customer’s brand theme.
We produced the first sample within two days and shared photos and videos with the client before shipping. After testing the sample by hanging their backpacks, the customer was pleased with the color, quality, and overall structure, but they suggested a few modifications. We immediately created a revised sample based on their feedback and sent it for final confirmation.
Within a week, the customer confirmed the order and issued a purchase order for 1,000 sets. In just half a month, our factory completed bulk production of the displays. Since the client required the displays to be pre-filled with backpacks and packed in outer cartons before shipping to Australia, we coordinated directly with their backpack factory. Their products were delivered to our warehouse, where our team assembled the displays, loaded them with backpacks, and prepared them for shipment according to the client’s requirements.
When the displays arrived in Australia and were placed in retail stores and supermarkets, the customer sent us photos of the finished cardboard display stands filled with backpacks. They expressed great appreciation for our professional service, fast response, and efficient production, which made this project a complete success.

Are you looking for some promotion ideas for your back-to school season related products as well? Don’t hesitate and feel free to get in touch with us online or by our email at Yuan@popdisplaystand.com and Modernty team will help you with all your questions, then we can make a sample with your requirements for you as soon as possible. Looking forward to creating something awesome with you together!
FAQ: Cardboard Backpack Display
Q1: What is a cardboard backpack display?
A cardboard backpack display is a custom-designed point-of-purchase (POP) display stand made from sturdy corrugated cardboard, used to showcase backpacks in retail stores, supermarkets, and promotional events.
Q2: Are cardboard backpack displays strong enough to hold heavy products?
Yes. With the right structural design and reinforced materials (such as metal hooks, MDF panels, or thicker cardboard), cardboard displays can safely support the weight of multiple backpacks.
Q3: Can the design be customized with my brand’s logo and colors?
Absolutely. Cardboard backpack displays can be fully customized with brand themes, colors, graphics, and printing to highlight your products and attract customer attention.
Q4: How long does it take to produce custom cardboard backpack displays?
Sample production usually takes 2–5 days, while bulk orders (depending on quantity) typically require 2–4 weeks after sample approval.
Q5: What types of cardboard backpack display designs are available?
Popular options include:
- Double-sided hook displays
- Four-sided hook displays
- Shelf-style displays
- Custom structural designs tailored to specific product needs
Q6: Are cardboard displays eco-friendly?
Yes. Most cardboard displays are made from 100% recyclable corrugated cardboard, making them an eco-friendly retail display solution.
Q7: Can the displays be shipped pre-filled with products?
Yes. We can assemble the displays, load them with your products, and ship them directly to your retail locations or distributors, saving time and labor costs.
Q8: Why choose cardboard backpack displays over metal or wooden stands?
Cardboard displays are lightweight, cost-effective, customizable, eco-friendly, and easy to assemble, making them ideal for seasonal promotions and large retail campaigns.